Text Messaging Marketing

SMS stands for short message service. SMS is also often referred to as texting, sending   text messages or text messaging. Text message marketing allows for short text messages to be sent from one cell phone to another cell phone or from the Web to another cell  phone. Including spaces, text messages traditionally can’t exceed 160 characters. SMS was created as part of the GSM (Global System for  Mobile communications) Phase 1 standard. The first short message is believed to have been sent in December 1992 from a Personal Computer  (PC) to a mobile phone on the Vodafone GSM network in the UK.

SMS messaging is very similar to an email in that it can be stored by the recipient and read again later. On the other hand it has been estimated  that nearly 90 per cent of emails today are considered to be spam. SMS/text message marketing is a new and extremely powerful marketing  channel. In today’s dynamic and fast-evolving world, it is important to be able to reach your customers anywhere and at any time. SMS/text  message marketing is a new and extremely powerful marketing channel.

Text message marketing has gone mainstream and the audience for SMS marketing is only getting bigger. SMS will improve your sales and customer service, while reducing expenses in both areas.  Smaller firms often have an advantage over big brand names because you already have a personal relationship with your customers. As a result, contacting them by mobile phone does not appear intrusive. Smart phones are taking off, texting is spreading beyond the under-30 crowd, and it is quickly becoming such an integral part of everyday life. SMS / text message marketing is an effective marketing strategy for reaching people directly and can provide an unmatchable personal message about your product or service. Companies like Text Marketing Media, Inc. provide simple text message marketing solutions  for your business, whatever its size, to reach this huge market and increase your bottom line. Another huge advantage of text message marketing solutions, are they can be implemented in minutes and results can be seen in the first day (depending on your text message marketing solution chosen).

Text Message Marketing is gaining popularity because it is relatively inexpensive, effective, efficient and allows businesses to reach out to highly targeted consumers. There over 3 billion mobile devices, being used daily for business and personal communication, making the text message marketing a medium that is affordable for all businesses. Text message marketing is a direct, personal and cost-effective marketing or communication tool. It provides great exposure for a business’s products, services, organizations and schools.

SMS Text Messaging is a breakthrough communication medium that continues to expand over 250% year after year. A study from Emarketer shows that for the average mobile user in the US, the number of text messages placed is greater than the number of mobile calls placed…and the trend is that this is only going to increase.